Consistency is…well, you know

Judith H. Jones | Communications

Recently, I was talking with an acquaintance about her social media presence. She’s on LinkedIn, has a Twitter handle, and is launching a Facebook business page for her brand new small business. She was chomping at the bit to start posting. Her fingers were itching to tweet. And her voice was breathless with anticipation as she spoke about her first Facebook Live event.

“I’ve been doing social for years,” she assured me. “I’m comfortable.”

The clue was right there. She’d been “doing social for years.” In fact, a quick look at her profiles affirmed it. And what she called “comfortable” was actually the potential stumbling block to the success of her new venture.

You see, she had set up her profile in LinkedIn a long time ago and hadn’t refreshed it since then. Why does that matter? Her profile wasn’t positioned to support her new venture. What’s more, her Twitter account was personal, and her handle didn’t complement her LinkedIn…

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